Name Change

Welcome to the dawn of a new era in Midwest skiing – welcome to Snowriver Mountain Resort! Formerly known as the Big Snow Resorts of Indianhead and Blackjack, our beloved winter wonderland has undergone a monumental transformation, and we can't wait to share the excitement with you.

In 2022, Midwest Family Ski Resorts (the proud owners of iconic ski destinations like Lutsen Mountains, Minnesota, and Granite Peak, Wisconsin) took the helm of Big Snow Resorts. Since then we've spared no expense, investing over $10 million to elevate your skiing and riding experience to new heights.

But why the name change? It's about embracing a new era in ownership and respecting cultural agency. In light of calls for reform regarding Indigenous communities, we felt it was the perfect moment to usher in a new brand for these two beloved properties.

“There are two motivating factors for the coming name changes,” stated Skinner in a press release. “The first is a sensitivity to co-opting Native American culture. And the second is to eliminate confusion as the name Big Snow is used by another ski operation. We also feel the name changes help signal a new era of capital investment at Snowriver.” - Charles Skinner, President & Owner of Midwest Family Ski Resorts.

Snowriver Mountain Resort is not just a name; it's a declaration of our commitment to inclusivity, progress, and a reinvigorated passion for skiing and riding in the Upper Peninsula. The name "Snowriver" (100% developed by the Skinner Family) comes from our commitment to the snow on the slopes with a nod to the location with both the Jackson Creek and Black River converging at the base of our two-mountain resort.