Content & Brand Coordinator

1. Creative Production & Graphic Design Execution: Coordinate and execute production-level creative work across digital, web, print, social, email, and guest-facing marketing materials using approved templates and brand standards. Maintain consistency in visual identity, formatting, typography, imagery usage, and overall creative presentation across all outputs. 

2. Brand Standards & Creative Quality Control: Ensure approved brand standards, messaging frameworks, and visual guidelines are consistently applied across marketing, communication, social, and guest-facing materials. Review creative outputs for accuracy, consistency, completeness, and execution readiness prior to launch or distribution. 

3. Social Media Execution & Community Support: Own day-to-day execution of organic social media across all resort channels by maintaining the social content calendar, publishing approved content, writing captions, ensuring accuracy of links, tags, and CTAs, engaging with audiences, responding to comments and direct messages, maintaining each resort's unique voice, and routing guest issues or operational concerns to the appropriate departments. 

4. Ambassador, Influencer & Agency Coordination: Manage day-to-day relationships with ambassadors, influencers, and external creative agencies by coordinating communications, deliverables, content collection, timelines, asset readiness, post-visit follow-up, and ongoing collaboration while identifying opportunities for future partnerships and hosted experiences. 

5. Creative Asset & Production System Management: Maintain templates, asset libraries, creative files, content libraries, production resources, and digital asset management systems to support efficient execution, content availability, brand consistency, and cross-team collaboration. 

6. Community Reporting & Execution Readiness Support: Maintain recurring social media and community engagement reporting while coordinating with Marketing Leadership, Website & Product Experience, Technology, Sales, Operations, and external partners to ensure guest-facing marketing materials, social content, and creative deliverables are accurate, aligned, and launch-ready. 

7. Brand Partnership Content Execution: Coordinate and produce co-branded marketing content with approved brand partners, ensuring deliverables align with MFSR brand standards, editorial voice, campaign objectives, and partner commitments. 

Required 

• Two or more years of experience in marketing, communications, social media, graphic design, content creation, or a related field.  

• Experience creating digital marketing content across multiple channels.  

• Strong written communication and proofreading skills.  

• Experience using graphic design and content creation software (Adobe Creative Suite, Canva, or similar).  

• Ability to manage multiple projects and deadlines simultaneously.  

• Valid driver's license and ability to travel between resort locations as needed. 

Preferred 

• Experience in hospitality, tourism, outdoor recreation, or destination marketing.  

• Experience managing organic social media communities.  

• Experience working with influencers, ambassadors, agencies, or brand partnerships.  

• Experience with photography, videography, or digital asset management.  

• Familiarity with ski culture, outdoor recreation, or seasonal destination marketing. 

• Creative Execution: Produces high-quality marketing materials across digital, web, print, social media, email, and guest-facing channels while maintaining exceptional visual consistency, attention to detail, and adherence to established brand standards. 

• Content & Brand Stewardship: Applies established brand standards, messaging frameworks, and editorial voice to create engaging content that reflects the unique personality of each resort, strengthens guest engagement, and reinforces the Midwest Family Ski Resorts brand. 

• Digital Marketing Operations: Coordinates and supports digital marketing activities across social media, content publishing, campaign support, reporting, and marketing technology platforms while maintaining accuracy, organization, and execution readiness. 

• Organization & Project Coordination: Manages multiple priorities, deadlines, and marketing initiatives simultaneously while coordinating effectively across departments, external partners, agencies, and resort locations to ensure timely, organized execution. 

• Relationship Management: Builds productive relationships with ambassadors, influencers, agencies, community partners, and internal stakeholders through professional communication, follow-through, collaboration, and trust. 

• Communication & Collaboration: Communicates clearly and collaborates effectively across Marketing, Operations, Sales, Technology, Guest Services, and external partners to gather information, coordinate initiatives, and support successful campaign execution. 

• Initiative & Ownership: Takes ownership of assigned responsibilities, exercises sound judgment, proactively identifies opportunities for improvement, solves problems independently, and consistently drives projects forward with minimal supervision. 

• Brand Stewards who take pride in representing the MFSR brand with consistency and professionalism.  

• Creative & Detail-Oriented individuals who enjoy producing polished, high-quality work.  

• Collaborative & Relationship-Focused professionals who build trust across departments and with external partners.  

• Operationally Engaged team members who enjoy being where the guest experience happens and are excited to support events, weekends, and peak-season activity.  

• Organized & Accountable individuals who thrive in fast-paced environments and consistently follow through on commitments.  

• Proactive & Solution-Oriented people who anticipate needs, adapt to change, and continuously look for better ways of working.  

• One Team Players who embody MFSR's Core Values and contribute positively to the success of the entire organization. 

• Midwest Hospitality: Enjoy creating genuine connections with guests, ambassadors, partners, and teammates while representing MFSR with professionalism, authenticity, and positive energy. 

• Regular in-person presence is required to support marketing initiatives, content creation, events, and collaboration across departments.  

• Ability to travel between Granite Peak, Lutsen Mountains, and Snowriver Mountain Resort as business needs require.  

• Ability to work in both indoor and outdoor environments, including exposure to varying weather conditions typical of a four-season resort operation.  

• Ability to walk throughout resort properties, including uneven terrain, stairs, ski villages, and event spaces.  

• Ability to lift, carry, and transport up to 25 pounds of marketing materials, promotional items, signage, photography equipment, or similar supplies.  

• Ability to participate in on-site marketing activities, events, photoshoots, ambassador visits, and other guest-facing initiatives. 

• Consistently delivering high-quality creative work with minimal oversight.  

• Managing multiple marketing initiatives and competing priorities independently.  

• Building trusted relationships with ambassadors, influencers, agencies, and internal partners.  

• Improving marketing workflows, creative systems, and execution efficiency.  

• Taking ownership of increasingly complex projects while maintaining brand consistency and execution quality.  

• Proactively identifying opportunities to improve guest engagement, content quality, and operational effectiveness. 

• Marketing deliverables completed accurately and on schedule.  

• Organic social content published according to approved calendars.  

• Brand standards maintained across guest-facing marketing materials.  

• Community engagement and response expectations consistently met.  

• Ambassador, influencer, and brand partnership deliverables completed on time.  

• Creative assets and marketing materials delivered launch-ready with minimal revisions.  

• Social media and community engagement reporting completed accurately and on schedule.